Australian Research
In February 2006, Roy Morgan Research* conducted an independent survey around the country that showed that the greater majority of Australians are aware of Phone Words and the concept of alphanumeric dialling.
- Percentage of Australians aware of Phone Words and the alphanumeric dialling concept: 92%
- Percentage of Australians that are aware of how to dial alphanumerically: 77%
- Percentage of Australians that have dialled a Phone Word: 30%
Experience around the World
Phone Words have been in use in the USA for 30 over years. Here are some facts and figures:
- Local advertisers use Phone Words at least half the time in all media
- 79% of 15 second radio commercials used Phone Words
- 78% of 30 second radio commercials used Phone Words
- 75% of 30 second TV commercials that contain a toll free number use a Phone Word
- Over 70% of Fortune 500 companies use Phone Words
An independent research study carried out by ESA in the United Kingdom highlighted the following points about Phone Words:
- 60% of people surveyed did not keep a list of suppliers
- 83% of people take over 1 minute to search for a phone number
- 86% of those who are familiar with dialling telephone names find it easy
- 83% of people surveyed who recalled the Phone Word 0800 SAVINGS, did so because it was short, easy to spell and remember
Summary of worldwide market:
- USA market saturated with Phone Words since the 1960's
- Canadian market also saturated
- Singapore and China adopting global trends
- UK market is experiencing phenomenal growth
- New Zealand market has been going since mid 1990's
- United Arab Emirates, Croatia and Greece adapting Phone Words
- Australia, the new frontier and opportunity to secure a competitive advantage
Phone Words are used around the world because:
- Phone Words generate up to 14 times more responses in radio advertising
- Phone Words generate up to 6 times more responses in print media
- In television advertising, using Phone Words can have up to a 300% increase in direct responses
- Phone orders are up to 70% higher than internet & mail orders
