Benefits of using Phone Words
Boost sales by increasing your incoming calls
Phone Words increase the recall and retention of your brand/product in the minds of your customers. This will equate to more qualified sales calls. More calls equals more sales. Some studies show that using easy to remember Phone Words can increase advertising effectiveness by 300% and that phone orders are 30-70% higher than internet or mail orders.
Advertising is all about repetition. The more you repeat your message, the more it will stick with your target audience. Therefore, the more you simplify the punch line of the message, the more often you can repeat it and the more it is reinforced in the customers mind.
Decrease your cost per lead, sale and customer
As Phone Words increase response rates to all forms of advertising, the cost of generating each lead, acquiring each customer and then keeping your customer decreases. This will save your business money.
You get the calls rather than your competitors
Once your customer remembers your number, there is no need for them to look you up in the business directory. This locks out your competition from attracting your customer’s attention.
And because an unforgettable phone word will make it easy for customers and prospects to get in touch with you, after a while your phone word will begin to market itself.
Research has shown that incorporating your phone word in all forms of advertising will not only result in more calls during your advertising campaign but the calls will keep coming in weeks and even months after your campaign is over. This is known as spontaneous recall.
Instantly tell your customers who you are & what you do
Phone Words reinforce your company image with who you are and what you do. By creating synergy between these two things, you help lock in your name and phone number into your customers mind. They will remember how to reach you much more than a conventional phone number. This encourages repeat business and creates a highly positive image in customer’s minds.
Build instant brand awareness in your market and strategically link your company name and what you do to your Phone Word. This will be further enhanced if you own the same domain name. (Ph: 13 EXCEL & www.13excel.com.au)
Increase brand awareness
Phone Words make your company look more professional, customer focused and increase and reinforce your brand image. Phone Words can also make your business look larger than what it is by providing one national number for all your customers to reach you on.
Better word of mouth advertising
Phone Words are a great means for word of mouth advertising. As they are so easy to remember, your Phone Word can be communicated easily from one person to another, and this also keeps your potential new customer from having to look up your number in the business directory where they might be distracted by other ads listed by your competitors.
Research shows that more than 30% of people who attempt to look up a business in the directory get distracted by other ads.
Which do you think is better?
"My mechanic does a great job when my car needs a tune. Just give him a call on 13 TUNE."
Versus
"My mechanic does a great job when my car needs a tune. I can’t remember their number but you can call them by looking in the business directory."
Exclusivity
Our Phone Words can give your organisation exclusivity to that number Australia wide or state based if under a shared use arrangement.
Shared use basis entails being part of a network of similar businesses around Australia, all promoting the same number for the same service. This in itself can be of tremendous value, and is particularly useful for companies who source their business from a limited geographical area. (Eg/ Victoria only)
Phone Words are a limited resource and having your own Phone Word ensures that your competition misses out. This is a huge marketing advantage for your business. Phone Words are like domain names. Once they are gone, they’re gone forever!!
No geographical boundaries and transferable
You can have one Phone Word for all your employees or company branches regardless of their location. With Phone Words, you are able to rout calls to a specific office, which can be predetermined by you when factoring the origin of the call. You can choose to have the calls ring to the location closest to the caller or to a central call centre where all calls can be answered.
Further more, should you relocate your office, you keep the same number. As 13, 1300 and 1800 are national inbound numbers, there is no need to get a new phone number or phone system.
Easy to connect
Once you have decided to lease your Phone Word, we will help you to connect your Phone Word either to your existing telecommunications provider or we can source one on your behalf at a great rate.
Affordable and tax deductible
With the increases in sales, they will pay themselves off in no time and as they are a rental, Phone Words are tax deductible.
